Web Site Mobile Savvy?

May 30, 2013 Realtor Resources , Technology Share:

Internet searching is now the primary smartphone browser activity, according to comScore. So if mobile usage and search are increasing quickly, how do you capitalize on this trend?

When it comes to real estate, mobile users will often have a different intent and therefore require a different experience than desktop users. For example, mobile users will often want to see properties nearest to their location, get driving directions and see other homes for sale in the area. This requires having a dynamic single-serving URL or separate URL strategy in place (i.e. a separate and distinct mobile version of your site).

For news, information and blogs where the intent is often the same regardless of device, responsive design can be a suitable option. Responsive design is when you have a single site that formats the same information to fit the device screen size.

Here are a few questions to ask yourself:

  • Is the text on the screen readable without zooming or scrolling?
  • Are all photos easily viewable without zooming?
  • Can you search properties using GPS?
  • Are your phone numbers “click to call” capable?
  • Does your logo look sharp, and do the mobile website colors reflect your current brand colors?


If the answer is yes to all of the above questions, you’re in good shape. If not, it may be time to fine-tune your website.

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